Duchess of Sussex returns to Instagram to boost Netflix series and lifestyle brand
Meghan Markle is making headlines with her strategic return to social media, using Instagram to build anticipation for her upcoming Netflix series and lifestyle brand.
The Duchess of Sussex, 43, reappeared on Instagram on January 1 with her new handle, @meghan, marking her first return to the platform since stepping back from royal duties in 2020. Despite previously claiming she would not return to online platforms, Meghan’s account has already gained over two million followers.
Caitlin Jardine, a PR and social media strategist at Ellis Digital, told GB News that Meghan’s move mirrors modern PR tactics similar to how the Royal Family now uses social media for public engagement.
“By rejoining Instagram and using it as a promotional tool, Meghan is taking a calculated approach to brand-building. It’s a strategy that resonates with today’s digital landscape,” Jardine explained.
Since launching the account, Meghan has shared a combination of personal and promotional content, including a heartfelt tribute to her late dog and a Valentine’s Day message for Harry. These carefully curated posts have helped build excitement for her upcoming Netflix series, With Love, Meghan, set to premiere on March 4. The eight-part series had been postponed due to the California wildfires.
As Meghan continues to grow her brand, experts believe her renewed digital presence will play a crucial role in shaping her future ventures and public image.
