Duchess of Sussex Doubles Down on Brand Focus After Hitting Pause on
Podcast
Meghan Markle is proving she’s keeping her promise to “focus” as she builds
anticipation for the latest release from her lifestyle brand, As Ever.
Following her announcement that she would be pausing her Confessions of a
Female Founder podcast, the Duchess of Sussex has turned her attention to the
brand’s upcoming Summer Drop, set to go live on Friday, June 20.
On June 18, As Ever’s official Instagram account shared a playful countdown
graphic, captioned “Two more sleeps!” Meghan, 43, echoed the excitement by
reposting it on her Instagram Stories, writing, “Two more sleeps indeed.”
The day before, the brand teased followers with a rare image of Meghan
standing on a bridge, looking down at the water below. “How sweet it is to be
loved by you… We love hearing all of your excitement for this week’s seasonal
drop!” the caption read. Meghan reposted that one as well, adding, “Three more
sleeps…”
The buzz around the drop follows Meghan’s recent Fast Company interview, in
which she hinted at reevaluating her brand’s direction instead of simply
restocking past sell-outs. But now, the Suits alum seems to be moving forward
full-force, potentially unveiling new products under her growing lifestyle
label.
In a June 17 appearance on the Aspire podcast with Emma Grede, Meghan
confirmed that her podcast would be on hold for now. “I love that there’s so
much excitement and desire for a second season,” she said. “But I need to
focus on my business.”
With Meghan now fully focused on As Ever, fans are eagerly awaiting the Summer
Drop—and all signs suggest the Duchess is just getting started.
