Duchess of Sussex shares vision board on Instagram despite criticism over
lifestyle brand
Meghan Markle has made her first public statement following mounting backlash
over the rebranding of her lifestyle venture, As Ever. Taking to Instagram,
the Duchess of Sussex shared her vision board, highlighting her goals for 2025
along with achievements she has already accomplished.
The post provided a rare glimpse into Meghan’s personal life and the direction
of her brand, featuring inspiring quotes and meaningful images. Captioning the
post, she wrote: “From memory lane to the memories I’m making today…”
This marks Meghan’s first response since facing criticism for renaming her
brand from American Riviera Orchard to As Ever. Allegations surfaced claiming
the logo closely resembles a Majorcan town’s coat of arms. Additionally, a
clothing brand named As Ever, established in 2015, issued a statement
acknowledging the name’s existing use.
Despite the controversy, Meghan and her team have not offered any
clarification regarding the allegations.
